Tell Your Story: Bank of the Sierra

Your customers are engaging your business 24/7, whether it’s through your homepage, applications, or social platforms. Your product or service is not that different from your competition; so what sets you apart?

Your history, motivation, and character are your only differentiators. Video engages the audience in a truly multi-sensory way – it has impact and depth of story telling that is unmatched.

Bank of the Sierra is a 2 Billion dollar bank that started out in the small farming town of Porterville, CA in 1977. 40 years later they embarked on a brand update which included a new logo, and visual assets, a new website, and a desire to engage a new generation of prospective clients.

The “Our Story” video resides on their webpage as a beautiful story of a small bank, in a farming community, nestled in the land of giants the Sierra Nevada mountain range. You saw the video and it’s way better than reading about them.